WhatsApp Overview: Account Set Up and Best Practices
What is WhatsApp and Why Does it Matter?
WhatsApp is a messaging platform which boasts over 2 billion users globally. Unlike SMS, WhatsApp is worldwide, anyone with a WhatsApp account and internet connection can use it. Further, WhatsApp can be significantly cheaper than standard SMS messages.
Subscribe to WhatsApp messaging
Go to settings bottom left > WhatsApp on the left > insert credit card details > click subscribe
Account Setup
When setting up WhatsApp within your account, you'll need a Facebook Meta business account and a WhatsApp Business profile. Follow the prompts to link accounts and fill in business information.
*Note: You will need a Facebook Account and a Facebook Meta Business Account. (Learn what a Meta Business Account is here.)
We will also utilize a "WhatsApp Business Account" and a "WhatsApp Business Profile", if you do not have one, this is completely normal, the process outlined below will create one for you if you do not have one to select.
WhatsApp Sending Limits
Keep in mind the sending limit of 250 business-initiated conversations per rolling 24 hours until Facebook Meta verification is complete. After verification, the sending limit increases to 1,000. From here, your limit will increase or decrease depending on your rating and sending habits as determined by Facebook Meta's policy and rating practices.
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